XC Holiday Concept

I was tasked with coming up with a creative concept, for Xfinity Creative, using one of their 4 approved ideas. Idea # 3 Holographic Concept - We’re going to make the holidays shiny and bright without using classic holiday colors. Using simple spectrum colors to create an all-inclusive, fun, and elevated look to support the Xfinity holiday story. The best holiday ads tell the story of festivity, authenticity, and fill us with appreciation, thankfulness, and holiday spirit.

I applied the Holographic idea / theme to Christmas ornaments and incorporated that idea into my designs, using XC’s color palette and Key Visuals.

This is a 3D render of a Xfinity Store, with my creative concepts applied to it, so that we can see how things would look in store.

This is a Table design for their Internet Zone.

This is a 3D render of a Xfinity Store, with my creative concepts applied to one of their table design’s for their Internet Zone.

Every store loves to decorate for the holiday season, especially their store front. So this a creative concept of my design being applied to a store front, so that one can see the creative prior to entering the store.

My concept not only included print ads, in store renderings, but also digital. This is 3 screen frame of my holographic spheres. The Holographic spheres, will move through space in a sophisticated futuristic parallax style, until the phone and copy move in from the left and right hand side.